WE KC 2025

Dr. Ashley Smith is a licensed psychologist, speaker, and author who challenges audiences to master their minds, push past limits, and live boldly. As the co-founder of Peak Mind: The Center for Psychological Strength, she translates cutting-edge psychology and brain science into actionable insights for overcoming fear, building courage, and expanding what people believe is possible.

Born with a rare visual impairment that makes her legally—and increasingly—blind, Dr. Ashley knows firsthand what it takes to conquer both real and perceived limits. She has built a life filled with bold choices—and now teaches others how to do the same. By blending science with powerful storytelling and practical strategies, she shifts the way audiences see the world—and themselves.

Her message is simple: Your mind will hold you back—if you let it.

Kerrie Greenfelder (she/her) treasurers Kansas City as her home and she serves as the Engineering Director for Burns & McDonnell’s Water Division. She holds a BS in chemical engineering with an emphasis in environmental engineering from the University of Kansas. During her 25-year career in the water sector as a manager of people and projects, Greenfelder’s experiences with “the uncomfortable” are plentiful. She has never been one to shy away from a difficult conversation with her clients, staff, or friends.

Greenfelder’s welcoming demeanor and transparent communication style makes her a go-to resource. Always available to lend an empathic ear or shoulder, she’s known for empowering individuals to open up and talk about awkward topics in a safe environment. As she’s entering the later stages of her career, Greenfelder frequently uses humor to describe the new-to-her effects of aging and seniority, particularly the impacts in the workplace.

When not serving in leadership roles with the Society of Women Engineers or the Kansas Society of Professional Engineers, she’s likely spending time with her husband, teenage son, and three rescue dogs. Or maybe you’ll find her sharing a good book recommendation or challenging others to join her for another half marathon.